DUCSHOP HISTORY

European Performance Since 1991

Founded in 1991 by Mark Sutton, DucShop built its reputation on a passion for Ducati motorcycles, precision engineering, and high-performance engine work. Mark's exceptional technical skills, attention to detail, and commitment to customer satisfaction earned him the trust and respect of motorcycle enthusiasts throughout the industry.

A History Built on Experience

Mark's experience with Ducati motorcycles spans more than three decades. Throughout his career, he has raced Ducatis, built AMA Superbike machines, and received specialized training in Bologna, Italy, working with Ducati Superbike engines.

Along the way, Mark learned from respected industry professionals Don Rosene and Ken Funkhouser and collaborated with experienced specialists at Fast By Ferracci and HMC Ducati. These relationships and experiences helped shape the expertise and dedication to performance that became the foundation of DucShop.

From routine 600-mile services to complete engine blueprinting and high-performance modifications, Mark built DucShop on the belief that every motorcycle deserves the same level of precision and care.

Bringing DucShop to Georgia

In 2003, Mark relocated DucShop to Marietta, Georgia, with the goal of establishing one of the nation's leading Ducati performance shops.

Over the years, DucShop became a respected destination for owners of Ducati and other Italian and European motorcycles, including MV Agusta, Aprilia, and Bimota. Its reputation grew through specialized engine work, suspension services, performance modifications, and dyno tuning.

Joining WOW Motorcycles & More

In 2021, DucShop was acquired by WOW Motorcycles & More, located at 522 Cobb Parkway North in Marietta, Georgia.

The partnership brought together DucShop's specialized European motorcycle expertise and WOW Motorcycles & More established presence in the motorcycle industry.

Mark Sutton remains an active part of WOW Motorcycles & More today, continuing the specialized engine blueprinting and dyno tuning that helped establish DucShop's reputation. His decades of hands-on experience and dedication to performance remain an important part of the operation.

A New Direction for DucShop

Building on its extensive history in European motorcycle performance, DucShop is entering an exciting new chapter.

DucShop.com is expanding from its traditional workshop roots into a dedicated online destination for European motorcycle parts, accessories, riding gear, and performance components.

Our growing catalog serves enthusiasts of Ducati, BMW, Aprilia, Triumph, KTM, MV Agusta, and other European motorcycle manufacturers, offering everything from maintenance and replacement parts to specialized performance upgrades and premium riding equipment.

This expansion allows DucShop to reach riders across the country while maintaining the knowledge, experience, and appreciation for European motorcycle engineering that built the company.

The Legacy Continues

More than three decades after its founding, DucShop continues to evolve without losing sight of its roots.

Mark Sutton remains at WOW Motorcycles, applying his expertise to engine blueprinting and dyno tuning, while DucShop.com grows into a comprehensive source for European motorcycle parts and accessories.

From the racetrack and workshop to a nationwide online parts business, our commitment remains the same: quality products, technical expertise, and a genuine passion for European motorcycles.